Couture meets Coke...

An unusual collaboration to say the least. Or so I thought. Diet Coke's new European Creative Director Jean Paul Gaultier, is actually following in the footsteps of several other fashion designers: Karl Lagerfeld, DVF, Gianfranco Ferrè, Marni, Roberto Cavalli and Matthew Williamson, who have also designed bottles for Diet Coke. JPG however, seems to have gone a step further with his very different video advertising campaign. A little bit creepy... but I think it's brilliant.